5 tips for your mobile engagement strategy
Before you build an app, or mobile website you should consider the ongoing work you need to do that will keep people coming back. For that you need a plan to get people engaged and excited about you. Here are 5 tips for your mobile engagement strategy that will help keep your app full:
1. Engage your user.
Finding ways to keep your user invested in the app and spends time in your app is critical to engagement and ongoing use. These things do not however need to be complex.
For example tasks such as completing their profile and importing friends from another social network are simple but time-consuming. By completing these tasks their experience in your app will be improved because they increase their network and put some love into it.
Tasks like these are not required steps but allow the user to buy in and invest into your app. In sales terms you are required to get 11 touches, or 7 hours of time with a potential client to get them to be pre sold – that same principle applies here.
2. Encourage investment of time through rewards.
Awards do not have to be significant, or indeed tangible. For example a progress bar during a multistep form is a type of reward. It shows the user they are progressing and gives them a micro boost through each step that they complete.
This mini gratification provides your user with a little encouragement along the way to the end goal within your app. No user is going to get the ultimate reward the instant they start using it, and so, help and encouragement when they do things that are good for them and good for you will really help to keep them engaged.
3. Guide your users to value.
As your user spends more time with you, they can start to be guided to the opportunities that you have within your app for your business.
Use buttons, call to actions and push notifications within the app to guide the user to these places, or to the users attention. These opportunities could be coupons for a saving at a partner or in your business, or it could be a recommended events that is of value to your micro niche, or as simple as a YouTube video or blog article.
4. Advance your users to the goal.
Putting lots of information into an app is all very well but it needs to be really well organised and simple to use. Find ways to give your early users less content and less opportunity and slowly build that up as they progress through your app. Their knowledge and confidence builds as they learn more about what you do and this provides the opportunity to give them more and turn them into advanced users, to create a lead from them, or convert them into a paying customer.
5. Reward your Best Users.
Every business has customers that shout your best assets from the rooftops. Apps are no different. You will build up a core of fans that will tell everyone they know about you. Particularly those who will be interested in that topic or problem you solve.
This isn’t a step to gain likes on Facebook or mentions on social media, It’s about finding the people that talk about your app and rewarding them for it. We love to make the special rewards physical objects like stickers, T-shirts and other things that people can receive in the mail. It’s an unusual and nice surprise.
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photo credit: slack12